Hi, my name is Leonardo Lins.

I'm a designer.

I work as a Senior Manager of Product Design at Grupo Boticário, based in São Paulo, Brazil.

Product-focused Senior Manager of Design with 15 years of experience leading the creation of user-centric products across retail and banking giants like Boticário, Magazine Luiza, Netshoes, Itaú, and Bradesco.

I’m passionate about creating digital solutions leading teams through the end-to-end development process, working closely with Product, Engineering, Business and Marketing teams to continuously improve and innovate digital products to enhance the user experience.


As a leader, I ignite passion and cultivate talent, nurturing design professionals with robust technical skills and a great curiosity to tackle complex challenges, fostering innovation and translating abstract concepts into tangible digital solutions.


I am a passionate and driven leader with a strong work ethic and a commitment to excellence. I am always eager to learn new things and take on new challenges.


Currently, I am Senior Design Manager at Grupo Boticário. Previously, I was at Magalu and Itaú. Feel free to read my LinkedIn. When you’re ready to say "hi", send me a message!